The economics of a lacrosse game

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Generally when the mainstream media puts out an article about the state of professional sports, we’re left wondering what it will take for the National Lacrosse League to warrant a mention. Just this once I think we could have happily gone without.

“Maybe for some of the lesser leagues — the National Lacrosse League, maybe the new women’s soccer league, which has the misfortune of starting during the recession — it’s possible they will have to close their doors,” said Andrew Zimbalist, a noted sports economist and professor at Smith College in Northampton, Mass.

While I understand the instinct to default into unbridled pessimism, with the economy looking like Abe Vigoda’s EKG has the NLL not become a more attractive option to the sports-attending public? In places like Colorado and Chicago it is actually cheaper to attend an NLL game than to go see Beverly Hills Chihuahua. Parents of the world, I ask you: which of the two would you rather? There’s an opportunity to be seized here, and not just by the Repo man.

Ward began covering lacrosse for The Lacrosse Journal in 2005 and became its editor-in-chief a year later. Email her at lauren.ward@nllinsider.com.

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