CLA looks to expand within its resources
While the Canadian Lacrosse Association (CLA) offers an ‘on-field’ product similar to that of the National Lacrosse League (NLL), its ‘off-field’ marketing and entertainment value lacks. Brampton drew just 2,500 fans per game throughout the 2008 Mann Cup championships when in May, NLL Buffalo sold-out their Champion’s Cup final with 18,700 fans.
A visit to the Major Series Lacrosse (MSL) website today and you’ll only get a recap of Game 1 with game scores for the following two matches; no mention of the Brampton Excelsiors sweep of the New Westminster Salmonbellies to capture their ninth Mann Cup championship.
But the CLA does have plans for the future, including television coverage. READ MORE »







